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UK Churches urged to ‘Share the Light’ on shortest day as former Delirious? frontman joins campaign
News Date Icon Dec 3rd, 2020
Churches of all denominations across the country are being urged to share a symbol of hope on Britain’s shortest day this year by placing a light in their window. The ‘Share The Light’ campaign is the concept of newly-appointed Chief Creative Officer at CPO Resources, Stew Smith, who also produced the film that is at the core of the campaign, featuring Delirious? frontman Martin Smith. The campaign is encouraging Christians around the nation to share the film across social media in order to celebrate and thank those who have been lights to our nation this year.
As well as sharing the video, the campaign is encouraging Christians to shine a light in their window from December 21st through to Christmas Day and it is anticipated this simple act will provide a reminder to neighbourhoods and communities of the message of light and hope that is at the heart of the Christmas story, even in the context of one of the darkest and most challenging years in a generation.
Stew Smith said: “This Christmas will be unlike any I’ve known in my generation. Although the church buildings are currently closed, we wanted to create a free resource that Christians and churches could use to share that same message of hope to those in their communities. Having Martin’s involvement has been fantastic and we have already been blown away by the response to the video.”
The CPO creative team chose December 21st as it is the UK’s shortest day – and darkest.
Smith continued: “Our hope would be that we will see streets, neighbourhoods and communities lit up this Christmas in a way that we have never seen before. Those lights represent, not just hope for those who are struggling, but also gratitude for those key workers who have worked so hard to help others this year.”
The Share The Light video can be viewed at: www.youtube.com/channel/UCJlHqdBg2dtVV4_8ormHL3A and additional resources can be downloaded on the Share The Light campaign site: www.sharethelight.co.uk